In this era of globalization, the need of the hour is expansion & diversification in tune with modern philosophy of multi functional trading/ manufacturing entity under a central corporate roof. With mass media at their door the choice*  preference of the consumer is shifting to dependable source of supply whereby he is formally assured of certain minimum quality standards

The Internet has changed the whole concept of retailing so dramatically in the 21st century, that internet retailing sites have become the new standard for all retailers. There are absolutely no regional barriers to where anyone will shop via the internet. Many of the new generation on - line stores, are becoming popular as well as successful. The fundamental business model is changing rapidly, technology being a part of it, thereby resulting in cross border trade also .

A fair & transparent sales policy is what we practice & follow and which is what gives the edge to the company to boast about its brand equity which has gained substantially in the past months.

We at 'KANAK'S' are the brand that's synonymous with glamour and reliability our creations capture the lure of diamonds by highlighting it in unique designs and styles of Jewelry that's elegant and yet affordable without any compromise in standards.

The company's brand "KANAK'S" in the Jewelry segment is a fast growing brand for the finest crafted gold and diamond studded Jewelry with precious, semi precious stone. It's popular for the finest studded Jewelry with a novel mix of diamond, precious, semi-precious stones. With its beautiful and varied combination or modern & traditional range of jewelry comprising rings, earrings, pendants, bracelets, half sets men's Jewelry, etc., it has captured the imagination of the young and the classy generation.

Meeting the taste of the new millennium & the choice of new generation looking for quality studded jewelry at affordable prices and yet classified as costume jewelry with contemporary, customary and aesthetic touch has been our endeavor.

Daily wear onlookers

Corporate for gifting purpose

Individuals & family for gifting purpose

Fashion designers

A fairly large variety ranges from Rs 2500+ to almost 20000

The premium range starts from 20000+

The choice / customized range -- Buyers options

Thus we are a one stop marketing solution for a fairly a larger segment of the society. For our range & workmanship Please visit our web site www.jewelkanaks.com

The company is presently marketing its product directly to the consumer through exhibitions. As also the company's product has been displayed on its website www.jewelkanaks.com and is thus open to direct consumer segments  .The company plans to enter into necessary marketing arrangements and tie-ups for marketing of the product with franchises, outlets etc.

With India's share in world jewellery trade being very small there exists a huge global market that has been tapped by other countries (like Italy, Thailand, Hong Kong for example). Hence there is need to adopt the right business plan for success to emerge as major players in the global market.

Based on the study, a number of 'generic' factors are

Global Market Intelligence

Strong Global Networking

Direct relationship with Buyers

Clear Product-market strategy for exports

Marketing and Brand Building

Global market intelligence helps an manufacturer / exporter to anticipate changes in his environment and respond effectively with regards to knowledge about latest technological trends, knowledge about competition, channels used for sales and distribution in a country, preferences of users in the consuming markets, The internet & more particularly website now a days serve as a one-stop window for feeling the pulse of the market and reaching direct customer base simultaneously. It not only helps national as well as international customers from distant places /foreign countries to post their queries and requirements but sellers/ exporters to display their potential . This website thus acts as commodity specific links between Trade databases, Global Buyers, Global sellers.

There is need to make inroads into networking with the fashion opinion makers in the various consuming markets and jewellery making.

Across industries there is a global trend of a customer driven need for direct relationships with buyers This is more so in the jewellery industry where the mass merchandisers are constantly making efforts to curtail costs. Achieving the status of preferred supplier to buyers on a regular basis is seen as a mark of success

Till recently the industry followed a sales approach, wherein strong distribution networks were created to achieve the necessary turnover desired. Given the growing awareness of India as a lower cost manufacturing center and hence a competitor and our desire to enter the jewellery market in a big way, there is a need for a clear product-market strategy for exports. This would aid in creating a brand position for the market identified.

The very essence of creating a unique brand identity for our products in the international market lies in Providing a product of a quality that will substantiate the claims made in the advertisements and ensuring availability of the product in the appropriate locations.

Build market intelligence systems and knowledge management centres throughout the country and in the major consuming markets of the world. Objectives are two fold- Informing exporters of existing and emerging opportunities and that of providing them with a databank of global trends, market research country specific research (which could help them in planning export strategies). Simultaneously acting as a one-stop window for importers from foreign countries to post their queries and requirements.

Although Internet is making waves, its success in the retailing of fine jewellery depends on many factors:
Since jewellery is a high value purchase for a consumer, the following factors are also is very important in the buying process.

Changing the consumer mindset
The 'touch and feel' factor

Presently the company's products are on display at various websites such as "www.bazee.com", "www.gjepc.org", "www.homeindia.com" besides the company's own web site "www.jewelkanaks.com". The company is in the process of tying up the internet payment gateways with " American Express" whereafter the buyers may be able to buy through Amex cards in all parts of the world

The Company, belongs to Late Devidutta Dhurmal Bajaj group , a well-known personality in the Finance Consultancy business has been into existence since TWO decade, and is operational since then with moderate profits and a capital base of about Rs. 1.25 crores. The present activity that is jewellery business is recently added to its portfolio about one and half years ago. The company is being managed and run by the professional board of directors and is aided by

The present generation of the familynamely
Mr. Rohit Arunkumar Bajaj has undergone extensive training in to jewellery manufacturing and has thus mastered manufacturing side of it for technical excellence.

Miss Rachana Arunkumar Bajaj a B.com Distinction Class graduate has undergone training in jewellery designing courses, advance application of jewellery designing on computers with a full course on multimedia & web applications with institutes like Indo American society , Arena multimedia etc. & has thus mastered not only designing but marketing skills.